• Ebook ita pdf download Win Bigly: Persuasion in a World Where Facts Don't Matter 9780735219731

    Win Bigly: Persuasion in a World Where Facts Don't Matter. Scott Adams

     

    Win Bigly: Persuasion in a World Where Facts Don't Matter

     


    Win-Bigly-Persuasion-in-a.pdf
    ISBN: 9780735219731 | 320 pages | 8 Mb
    Download PDF



     

    • Win Bigly: Persuasion in a World Where Facts Don't Matter
    • Scott Adams
    • Page: 320
    • Format: pdf, ePub, fb2, mobi
    • ISBN: 9780735219731
    • Publisher: Penguin Publishing Group

    Download Win Bigly: Persuasion in a World Where Facts Don't Matter

     

     

    Ebook ita pdf download Win Bigly: Persuasion in a World Where Facts Don't Matter 9780735219731

     

    Win Bigly: Persuasion in a World Where Facts Don't Matter by Scott Adams "If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."   Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.   Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.   The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:   ·  If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority. ·  Stop wasting time on elaborate presentation preparations. Inside, you’ll learn which components of your messaging matter, and where you can wing it. ·  Planting simple, sticky ideas (such as “Crooked Hillary”) is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.   Adams offers nothing less than “access to the admin passwords to human beings.” This is a must read if you care about persuading others in any field—or if you just want to resist the tactics of emotional persuasion when they’re used on you.

    Win Bigly: Persuasion in a world where facts don't matter - Meetup
    From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional  I read "Win Bigly: Persuasion In A World Where Facts Don't Matter
    Technically, I didn't read it since I listened to the audiobook; a 9 hours treatise onpersuasion narrated by Scott Adams himself. I'm not sure Win Bigly by Scott Adams - Penguin Books Australia
    Win Bigly. Persuasion in a World Where Facts Don't Matter. By Scott Adams Scott Adams, the world-famous comic strip artist (Dilbert) and trained hypnotist,  Win Bigly: Persuasion in a World Where Facts Don't Matter eBook
    "If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the  Win Bigly by Scott Adams | PenguinRandomHouse.com
    Win Bigly. Persuasion in a World Where Facts Don't Matter. Persuasion in aWorld Where Facts Don't Matter. Persuasion in a World Where Facts Don't Matter.



     

    More eBooks:
    Descarga gratuita de libros electrónicos Epub EL FIN DEL ENTRETENIMIENTO de BENEDETTO SARACENO 9788495287748
    Descargas gratuitas de ebooks para ordenador. ¿QUIEN MATO A ALEX?: EL MISTERIO QUE NOS UNE iBook de JANETH G.S. in Spanish 9788416224548
    Free audio books no download The Unicorn Project: A Novel about Developers, Digital Disruption, and Thriving in the Age of Data by Gene Kim
    Amazon kindle download books uk Hunt the Banker: The Confessions of a Russian Ex-Oligarch by Alexander Lebedev English version
    Books downloaded Wicked Saints iBook PDF DJVU English version


  • Commentaires

    Aucun commentaire pour le moment

    Suivre le flux RSS des commentaires


    Ajouter un commentaire

    Nom / Pseudo :

    E-mail (facultatif) :

    Site Web (facultatif) :

    Commentaire :